Competitive Intelligence Without the Noise
Competiflow catches the pricing cut, the new feature, the quiet doc edit, before it reaches your deals.
100 free checks to start. No card required.
Interactive demo
Page noise and product changes share the same alert.
Most monitors watch pixels or raw HTML. A moved banner, a rotated testimonial, a fresh cookie notice, they all trip the same alarm as a real price hike. So your morning turns into triage, and the change that actually mattered is buried on line 34.
of alerts were noise for one team paying $18k a year, about 40 pings a day.
(Segment8, on Klue)
complaint about every major CI tool is the same one: irrelevant alerts.
(Flares G2 study)
a year for enterprise CI, and the intel still dies in a dashboard nobody opens.
(Klue, Crayon list pricing)
“Visual monitors alert you when pixels change.
I only care if the actual date changes.”
The overview
Your competitive morning, on one screen
Open the workspace and the week reads itself: what needs a call, who's picking up pace, and where they're shipping.
What needs you first
The changes ranked high enough to act on, each with a one-line read so you triage in minutes, not hours.
Who's gaining momentum
See who's accelerating and who's cooling off, ranked by change volume across the last week.
Where they're shipping
A heatmap of activity by surface, so a pricing push or a docs sprint jumps out at a glance.
Paste a URL. That's the setup.
No selectors to configure, no macros to record, no onboarding call. Drop in a competitor and Competiflow figures out the rest.
Paste a competitor
Drop in a homepage URL. Competiflow finds their pricing, blog, docs, and changelog on its own and starts a monitor for each surface.
We read and diff
On your schedule, a real browser loads each page, pulls the fields that carry signal (prices, plans, new posts), and compares them to the last snapshot.
You get the signal
Real changes hit your feed and digest, each with a severity, a plain read, why it matters, and the exact before and after.
No credit card required.
API & MCP
Would you rather let your agent monitor competitors for you?
Prefer your agent over the dashboard? Connect the MCP server in Claude Desktop, Windsurf, or any MCP client. Same interpreted changes and evidence, callable straight from your agent.
{
"mcpServers": {
"competiflow": {
"command": "npx",
"args": ["-y", "@competiflow/mcp-server"],
"env": {
"COMPETIFLOW_API_KEY": "sk_live_your_key_here"
}
}
}
}What your agent can do
Five calls cover setup, review, evidence, synthesis, and triage
Add northwind.io to my workspace and watch pricing and changelog.
// request
{
"url": "https://northwind.io",
"monitor_types": ["pricing", "changelog"]
}
// response (202 Accepted)
{
"status": "discovering",
"competitor": {
"id": 8,
"name": "Northwind",
"discovery_status": "running"
}
}get_competitor until discovery_status is completed, then monitors run on your cadence.
What competitor moves need review this week?
{
"changes": [{
"competitor": "Northwind",
"severity": "high",
"summary": "Team plan raised from $49 to $79/mo",
"why_it_matters": "Your Pro plan is now cheaper for mid-market buyers comparing side by side"
}],
"meta": {
"counts": { "unreviewed": 3 },
"max_unreviewed_severity": "high"
}
}since, min_severity, and monitor_type instead of pulling the full feed.
Show me the before/after for the Northwind pricing change.
{
"change": {
"summary": "Team plan raised from $49 to $79/mo",
"why_it_matters": "Northwind is 60% more expensive on its most popular plan",
"field_diffs": [{
"path": "plans[Team].price",
"old": { "price": "$49/mo" },
"new": { "price": "$79/mo" }
}]
}
}Summarize my workspace for the past 7 days.
{
"digest": {
"needs_review": { "count": 3, "max_severity": "high" },
"this_week": {
"bullets": [{ "text": "Northwind raised Team pricing to $79/mo" }]
},
"coverage": { "competitors_count": 4, "monitors_healthy": 17 }
}
}Acknowledge the Northwind pricing alert. I've briefed sales.
// request
{
"review_status": "acknowledged"
}
// response (200 OK)
{
"change": {
"id": 901,
"competitor": "Northwind",
"summary": "Team plan raised from $49 to $79/mo",
"review_status": "acknowledged"
}
}acknowledged. It drops out of the unreviewed count. Your agent can triage the inbox without opening the dashboard.
Same data as the dashboard. Your agent reads interpreted changes, not HTML diffs.
Alerts where your team already works
Batch digests or realtime delivery.
Email, Slack, or a signed webhook into your stack.
Roll workspace changes into one inbox summary on the cadence you set.
Slack
Post high-severity moves to a channel so sales and PM see them without opening the feed.
Webhook
Push structured JSON to your CRM or internal tools. Signed payloads, digest or realtime.
Six things we refused to get wrong
Each one maps to a gripe we heard again and again about the tools you've already tried.
We extract first, then diff
We pull the fields that actually mean something (price, plan name, post title) and diff those, not the raw HTML. A cookie banner or a reshuffled testimonial never reaches you.
Receipts on every change
The exact text before and after, plus the source URL and the time we read it. Forward it straight to sales.
A read, not a raw diff
Every change ships with a summary, why it matters, and a severity score. Filter to what needs a response instead of reading every diff yourself.
Reads the hard pages
A real browser renders JavaScript pricing, SPAs, and gated pages cheap crawlers skip, which are usually the ones worth watching.
Quiet on purpose
Changes batch into one digest on your cadence, by email, Slack, or webhook. Realtime is opt-in, so the default is one summary, not a firehose.
Know if their new post is worth countering
When a competitor publishes, we attach keyword volume, difficulty, and search intent, then rank the openings. You see whether it's a threat to answer or noise to skip.
Built for whoever acts on it
Same signal underneath, framed for the person who moves on it.
Keep battlecards current without babysitting a dashboard
You own the competitive narrative. Competiflow tells you the moment a rival changes pricing or positioning, with the proof you can paste straight into a battlecard.
- Catch pricing and plan changes the day they ship
- Forward the verbatim before and after to sales, no screenshots
- Filter to high-severity moves so nothing important hides in noise
Watch the whole market in one email
You do not have a CI team, and you should not need one. Track every competitor that matters and get a daily read you can act on in five minutes.
- One digest across every competitor and surface
- Know when a rival raises prices, ships a feature, or shifts messaging
- Start free, no card, no enterprise contract
See the roadmap signal in what they ship
Changelog and docs changes are the earliest public signal of where a competitor is heading. Read them as a structured timeline, not a stream of alerts.
- Track feature launches from changelogs and docs
- Build a history of each competitor over time
- Sort by severity to separate a rename from a real release
Feed structured competitor signal to your agent
Skip the scraping and diffing pipeline. Pull clean, interpreted changes over a REST API or an MCP server your agent can call directly.
- Query changes by competitor, surface, and severity
- Every change carries its evidence, ready for your model
- An MCP server so agents read competitor moves in one call
Surfaces watched per competitor
Changes ship with evidence
Delivery channels
MCP tools included
Pay for what you check
One check covers one page, hard or easy.
Start with 100 free checks, no credit card required.
Starter
For a founder watching a handful of competitors on a daily cadence.
- 2,000 checks / month
- Up to 20 monitored pages
- Up to 3 workspaces
- Daily checks
- AI change summaries & severity scoring
- Feed, email digests, and evidence chain
Growth
For teams that need faster checks and SEO signal on content changes.
- 5,000 checks / month
- Up to 50 monitored pages
- Up to 5 workspaces
- Checks every 6 hours
- AI change summaries & severity scoring
- SEO opportunities on new content
Pro
For teams tracking a full competitive set, including gated pages.
- 10,000 checks / month
- Up to 100 monitored pages
- Up to 10 workspaces
- Hourly checks
- AI change summaries & severity scoring
- SEO opportunities on new content
Prices exclude VAT where applicable.
Estimate your monthly checks
Pick how many competitor pages you want to watch and how often. We'll show your monthly checks and the plan that fits.
Roughly 3-6 pages per competitor (pricing, homepage, blog, changelog, docs).
Competitor pages change slowly, so daily is plenty for most teams.
Where Competiflow fits
Page watchers are cheap but noisy. Enterprise suites are powerful but heavy and pricey. We built the part in the middle that most teams actually need.
Swipe to compare
| Page watchers Visualping, Distill |
Enterprise CI Klue, Crayon |
Competiflow | |
|---|---|---|---|
| Alerts on | Pixel or text diff | Aggregated signals | Normalized field changes |
| Per change you get | A screenshot diff | An AI summary | Diff, interpretation, severity |
| Evidence | Image only | Summary, sources vary | Verbatim before and after |
| JavaScript and gated pages | Often missed | Varies | Real browser, proxy support |
| Noise level | High | Medium | Quiet by construction |
| Pricing | Low, per check | $15k+ / year | From $19 / month |
| API and MCP | Limited | Enterprise only | Included |
Questions people ask before signing up
Point it at one competitor and see
Find out before your customers do. Every change arrives with the before and after attached.
- It diffs real fields, not pixels
- Every change shows its receipts
No credit card required. 100 free checks included.
